NPD Offers Tabletop Consumer Profile
October 5, 2012,
NEW YORK-As the tabletop industry prepares for its fall market here next week, The NPD Group has released the "Who, What, Where, and Why in Tabletop" report.
Among its findings is an overview of the formal dinnerware consumer. According to NPD, the primary formal dinnerware consumer is a female between the ages of 25 and 44. Tabletop consumers with household incomes of $100,000 or more account for 22 percent of industry sales, NPD said, but nearly 30 percent of dollar sales come from consumers with household incomes less than $25,000.
Finally, NPD found that celebrity-endorsed products are more popular among formal dinnerware consumers, and that formal dinnerware is 50 percent more likely to be gifted than casual options.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.