NPD Offers Tabletop Consumer Profile
October 5, 2012,
NEW YORK-As the tabletop industry prepares for its fall market here next week, The NPD Group has released the "Who, What, Where, and Why in Tabletop" report.
Among its findings is an overview of the formal dinnerware consumer. According to NPD, the primary formal dinnerware consumer is a female between the ages of 25 and 44. Tabletop consumers with household incomes of $100,000 or more account for 22 percent of industry sales, NPD said, but nearly 30 percent of dollar sales come from consumers with household incomes less than $25,000.
In addition, the South Atlantic region is the largest formal dinnerware purchasing area. Also, specialty stores have increased their share of the tabletop market slightly over the past two years and now account for 20 percent of dollar sales.
Finally, NPD found that celebrity-endorsed products are more popular among formal dinnerware consumers, and that formal dinnerware is 50 percent more likely to be gifted than casual options.