PMI Obtains Dora the Explorer License
December 26, 2013,
CARTHAGE, Mo.-Precious Moments, Inc. (PMI) has signed a license agreement with Nickelodeon, through its parent company, Viacom International, Inc., to create a Dora The Explorer giftware collection that will be introduced during winter gift shows.
The license with Nickelodeon includes porcelain and ceramic figurines, musicals, waterballs, and ornaments, among other items.
PMI owns and markets the Precious Moments Collection, based on the art of Sam Butcher. The family-owned company is also licensor for Precious Moments art, which currently appears on thousands of products marketed through more than 75 licensees worldwide. Dora The Explorer is the latest brand to join the PMI family. Other licensees include Disney, Hello Kitty, Ne'Qwa Art, and Pipka Old World Creations.