PMI Obtains Dora the Explorer License
December 26, 2013,
CARTHAGE, Mo.-Precious Moments, Inc. (PMI) has signed a license agreement with Nickelodeon, through its parent company, Viacom International, Inc., to create a Dora The Explorer giftware collection that will be introduced during winter gift shows.
The license with Nickelodeon includes porcelain and ceramic figurines, musicals, waterballs, and ornaments, among other items.
PMI owns and markets the Precious Moments Collection, based on the art of Sam Butcher. The family-owned company is also licensor for Precious Moments art, which currently appears on thousands of products marketed through more than 75 licensees worldwide. Dora The Explorer is the latest brand to join the PMI family. Other licensees include Disney, Hello Kitty, Ne'Qwa Art, and Pipka Old World Creations.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE: