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Prima Design Signs Deal With Marcela Valladolid

Posted on April 5, 2012 by HFN Staff

[caption id="attachment_8490" align="alignleft" width="225"]Marcela Valladolid for Prima Design. primagift.com Marcela Valladolid for Prima Design. primagift.com[/caption]

Host of the Food Network's "Mexican Made Easy" Marcela Valladolid is partnering with Prima Design to develop a serveware and food prep line that will launch at the New York Tabletop Show this month.

"Prima Design is absolutely thrilled to be partnering with Marcela Valladolid," said Evan Hakimi, president. "Marcela is a bona fide talent in the culinary world and an influential personality in the Latino community."

Valladolid has developed an enthusiastic following for those seeking out authentic yet accessible Mexican food, and her collection for Prima Design will feature tabletop and kitchen products that are true to her design aesthetic, according to Prima. "The line is completely reflective of Marcela's energetic and colorful personality," said Shawn Solon, director of product development and design.  "She is directly responsible in the design process to ensure it is her own, and unique to the market."

"My goal has always been to enhance the perception of Mexican culture and lifestyle.  My collection is an authentic Latin-influenced look that is young, colorful, and sophisticated," Valladolid said.