Prima Design Signs Deal With Marcela Valladolid

[caption id="attachment_8490" align="alignleft" width="225"]Marcela Valladolid for Prima Design. Marcela Valladolid for Prima Design.[/caption]

Host of the Food Network's "Mexican Made Easy" Marcela Valladolid is partnering with Prima Design to develop a serveware and food prep line that will launch at the New York Tabletop Show this month.

"Prima Design is absolutely thrilled to be partnering with Marcela Valladolid," said Evan Hakimi, president. "Marcela is a bona fide talent in the culinary world and an influential personality in the Latino community."

Valladolid has developed an enthusiastic following for those seeking out authentic yet accessible Mexican food, and her collection for Prima Design will feature tabletop and kitchen products that are true to her design aesthetic, according to Prima. "The line is completely reflective of Marcela's energetic and colorful personality," said Shawn Solon, director of product development and design.  "She is directly responsible in the design process to ensure it is her own, and unique to the market."

"My goal has always been to enhance the perception of Mexican culture and lifestyle.  My collection is an authentic Latin-influenced look that is young, colorful, and sophisticated," Valladolid said.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.