Prima Designs Partners with Marcela Valladolid
March 26, 2012,
NEW YORK-Host of the Food Network's Mexican Made Easy and best-selling cookbook author Marcela Valladolid is partnering with tabletop company Prima Design to develop a serveware and food prep line that will be available later this year. The new collection, consisting of over 100 items, will launch at the New York Spring Tabletop Show next month.
"Prima Design is absolutely thrilled to be partnering with Marcela Valladolid," said Evan Hakimi, president of Prima Design. "Marcela is a bona fide talent in the culinary world and an influential
Hosts of her own Food Network show, "Mexican Made Easy" and author of "Fresh Mexico: 100 Simple for True Mexican Flavor" and "Mexican Made Easy," the companion book to her TV show,
Marcela has developed an enthusiastic following for those seeking out authentic yet accessible Mexican food.
Marcela for Prima Design will feature tabletop and kitchen products that are true to Marcela's design aesthetic, the company said. "The line is completely reflective of Marcela's energetic and colorful personality," said Shawn Solon, director of product development and design at Prima. "She is directly responsible in the design process to ensure it is her own, and unique to the market."
"My goal has always been to enhance the perception of Mexican culture and lifestyle. My collection is an authentic Latin-influenced look that is young, colorful, and sophisticated," Valladolid said in a statement.