Rebranding Tabletop at Housewares

CHICAGO--Several tabletop companies are unveiling  new tiered branding strategies at the International Home & Housewares Show, now in its last day.

Gibson has redesigned its home brands to include Gibson Home, an everyday look that is the core of its business; Gibson Elite, which represents a step-up from Gibson Home; and Grand Maison, its highest-end brand that offers more retail exclusivity.

Anchor Hocking has created the Anchor Home brand targeting  department and specialty stores, and introduced many new drinkware collections, as well as a new coordinated assortment of glass and ceramic dinnerware and accessories.

Douglas Quikcut is introducing a good-better-best layering of brands, with Quikcut being the opening price point brand, Ginsu the "better" pricing tier (and the volume driver) and Chikara being the higher end. The company offered several new products within each of these brands, with an emphasis on colored, ergonomic handles, as well as a deeply etched knife, Marquis, in its Chikara series.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Adriana Hoyos Relaunches Brand at High Point Market

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.