Remembering Andy Warhol

Traditions soup mugTraditions soup mug

COMMERCE, Calif.-Pop artist legend Andy Warhol was born this week 84 years ago, and every August art lovers throw "pop parties" in his honor.

Gibson Overseas joins the party with an Heirloom label mug assortment that explores the classic imagery Warhol refined into his iconic Campbell's Soup Can paintings.

"One goal with our Campbell's license is to offer imagery from the brand's history that Warhol and others grew up appreciating," said Gene Adler, marketing director. "That appreciation led him to include Campbell's Soup in his ground-breaking gallery show of 1964, The American Supermarket. What the artist understood is still true: consumers have an emotional connection to brands like Campbell's. Whether on a can or a canvas, a bowl or a mug, the artwork continues to resonate with shoppers who love it for its timeless appeal."

Gibson is targeting supermarkets for the Heirloom program's four assorted 11-ounce mugs and the Traditions 22-ounce soup mug.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.