Royal Albert Teams with Miranda Kerr
February 7, 2014,
BARLASTON, United Kingdom-WWRD's Royal Albert brand has formed a partnership with model and entrepreneur Miranda Kerr to produce a collection of tea sets and giftware.
To be called Miranda Kerr for Royal Albert, the line is now being designed by Kerr. Specifics about the collection will be announced in the coming months, according to a statement from WWRD.
Dik Delaney, creative director for Royal Albert, said the brand's alliance with Kerr is "a partnership that we feel rejuvenates the brand and will allow us to really show people what Royal Albert is all about."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.