Royal Albert Teams with Miranda Kerr
February 7, 2014,
BARLASTON, United Kingdom-WWRD's Royal Albert brand has formed a partnership with model and entrepreneur Miranda Kerr to produce a collection of tea sets and giftware.
To be called Miranda Kerr for Royal Albert, the line is now being designed by Kerr. Specifics about the collection will be announced in the coming months, according to a statement from WWRD.
The tea sets will be made of bone china and will be geared toward the trend in high tea throughout the world. In the design, Kerr said she is taking inspiration from "my love of nature, the color palate of my garden, my travels throughout the world and fond memories spent sipping tea from my grandmother's own Royal Albert tea set that had been passed down to her."
Dik Delaney, creative director for Royal Albert, said the brand's alliance with Kerr is "a partnership that we feel rejuvenates the brand and will allow us to really show people what Royal Albert is all about."