Sandra Lee Home Line to Appear in Sears and Kmart

Sandra LeeSandra Lee

NEW YORK-Sears Holdings has reached an agreement with Sandra Lee, the television star and author, for an exclusive collection of home products to be offered in Sears and Kmart stores under the brand Sandra by Sandra Lee.

The initial collection, which will reach the stores in spring 2012, will consist of cookware, utensils, gadgets, bakeware, small appliances and tabletop products. Pricing details were not available, but Lee said in a Sears Holdings statement that the collection "will be affordable and accessible to everyone, while still maintaining the fun flair and simple sophistication my brand is known for."

Lee is the host of two Food Network shows: "Semi-Homemade Cooking with Sandra Lee" and "Sandra's Money Saving Meals." She also hosts "Sandra Lee Celebrates," a series of prime-time specials on HGTV. She is also the editor-in-chief of Sandra Lee Semi-Homemade magazine.

Sears Holdings and Sandra Lee entered into the agreement in association with Iconix Brand Group.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.