Sandra Lee Line Debuts at Sears and Kmart
April 30, 2012,
NEW YORK-The Sandra by Sandra Lee collection of housewares and tabletop has made its bow at Sears and Kmart stores.
The line, the result of a license agreement with Lee and Sears Holdings (parent of Sears and Kmart) in association with Iconix Brand Group, includes cookware, utensils, gadgets, bakeware, small kitchen appliances, tabletop items and storage products. Retail prices for the collection range from $2.99 to $79.99 at Kmart and from $4.99 to $139.99 at Sears. Nick Grayston, senior vice president and president of footwear and home for Sears Holdings, described the line as "aspirational, affordable and attainable."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.