Southern Living, Ballard Designs Launch Tabletop Collection

Marble cake stand and domeMarble cake stand and dome

NEW YORK-Southern Living and Ballard Designs have launched a tabletop collection that will be available exclusively through Ballard Designs. 

This marks the first time that Ballard Designs has collaborated with a magazine brand to launch a product line, according to a statement from the companies. Designed in collaboration with the Southern Living staff and Ballard Designs, the line contains 32 products and will be available exclusively at this Friday, April 27 and in more than 12 million Ballard Designs catalogs that will drop in the beginning of May.

The line consists of coordinating table linens, dinnerware, glassware, serving pieces and centerpieces.  Pieces include a sleek marble cake stand, three-layer cake dome, mixing bowls made in Kentucky by Louisville Stoneware, and baskets inspired by the sweet-grass baskets of Charleston, S.C.  Products start at $15.

"I've always admired and shopped from the Ballard Designs catalog, and more recently dreamed of partnering with them on a branded tabletop collection," said Southern Living Editor Lindsay Bierman. "We're targeting a lot of the same consumers, and as a Southern-based company, they appreciate our unique culture and aesthetic. Ballard's creative team synched perfectly with ours to create a range of elegant, versatile, and truly affordable must-haves for every Southern table."

"Working with Southern Living to develop this new tabletop collection is a natural fit for Ballard Designs," said Ryan McKelvey, president, Ballard Designs. "Their expertise in food, home, and decor will infuse these new items with unique features and benefits that will ensure they are instant heirlooms for both new and old customers."

Southern Living will introduce another line of products with Ballard Designs for the holiday season.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.