Southern Living, Ballard Designs Launch Tabletop Collection
April 26, 2012,
Marble cake stand and dome
NEW YORK-Southern Living and Ballard Designs have launched a tabletop collection that will be available exclusively through Ballard Designs.
This marks the first time that Ballard Designs has collaborated with a magazine brand to launch a product line, according to a statement from the companies. Designed in collaboration with the Southern Living staff and Ballard Designs, the line contains 32 products and will be available exclusively at ballarddesigns.com this Friday, April 27 and in more than 12 million Ballard Designs catalogs that will drop in the beginning of May.
"I've always admired and shopped from the Ballard Designs catalog, and more recently dreamed of partnering with them on a branded tabletop collection," said Southern Living Editor Lindsay Bierman. "We're targeting a lot of the same consumers, and as a Southern-based company, they appreciate our unique culture and aesthetic. Ballard's creative team synched perfectly with ours to create a range of elegant, versatile, and truly affordable must-haves for every Southern table."
"Working with Southern Living to develop this new tabletop collection is a natural fit for Ballard Designs," said Ryan McKelvey, president, Ballard Designs. "Their expertise in food, home, and decor will infuse these new items with unique features and benefits that will ensure they are instant heirlooms for both new and old customers."
Southern Living will introduce another line of products with Ballard Designs for the holiday season.