Southern Living, Ballard Designs Unveil Holiday Collection
October 17, 2012,
Southern Living holiday dinnerware
NEW YORK-Southern Living and Ballard Designs have introduced the Southern Living Holiday Collection, a tabletop grouping of entertaining essentials available exclusively through the Ballard Designs catalog and its website.
This collection marks the second line of products Southern Living and Ballard Designs have released this year. "We wanted to create the perfect accessories for a well-dressed table," said Southern Living Editor Lindsay Bierman. "Every piece looks and feels like an heirloom. These are our must-haves for holiday entertaining."
The holiday collection introduces 39 new SKUs. It includes casual Christmas dinnerware, delicate gold-rimmed glassware, linen napkins in a fresh holiday palette and vintage-inspired flatware that can be engraved with a specially created alphabet.
The partnership expands the Southern Living brand's licensing efforts, which include collaborations with companies on a plant and container collection, indoor and outdoor furniture, decorative and basic bedding and other products.