Students Suggest Ways for Lalique to Grow
December 12, 2014,
Lalique CEO Maz Zouhairi, center, with LEF scholarship winners
NEW YORK-Design and business students from Columbia and Parsons have proposed ways that Lalique can expand into home interiors, as part of a collaborative program with The Luxury Education Foundation.
In their final presentation here earlier this week, the students identified potential marketplaces for Lalique, along with developer partners, design ideas and other opportunities that would allow a business expansion.
"The students not only addressed the project's expectations, but also exceeded them by bringing our team ideas that will be considered for implementation as we prepare our marketing and design strategies for 2015."
The interdisciplinary, semester-long project was co-taught by Columbia Business School and Parsons The New School for Design, with featured projects from Cadillac, Cartier, Ferragamo and Van Cleef & Arpels, in addition to Lalique. It was hosted by The Luxury Education Foundation, a not-for-profit organization that focuses on educational programs for design and business students, related to the creation and marketing of luxury goods.