Students Suggest Ways for Lalique to Grow

Lalique CEO Maz Zouhairi, center, with LED scholarship winnersLalique CEO Maz Zouhairi, center, with LEF scholarship winners

NEW YORK-Design and business students from Columbia and Parsons have proposed ways that Lalique can expand into home interiors, as part of a collaborative program with The Luxury Education Foundation.

In their final presentation here earlier this week, the students identified potential marketplaces for Lalique, along with developer partners, design ideas and other opportunities that would allow a business expansion.

"Our goal for the project was to bring increased exposure to Lalique's Interiors division by identifying high profile commercial design projects and partners," said Maz Zouhairi, president and CEO of Lalique North America. "By combining their various skills and interests, students from both Parsons and Columbia Business School created not only a stunning design concept, but also a highly strategic plan for implementation and roll out.

"The students not only addressed the project's expectations, but also exceeded them by bringing our team ideas that will be considered for implementation as we prepare our marketing and design strategies for 2015."

The interdisciplinary, semester-long project was co-taught by Columbia Business School and Parsons The New School for Design, with featured projects from Cadillac, Cartier, Ferragamo and Van Cleef & Arpels, in addition to Lalique. It was hosted by The Luxury Education Foundation, a not-for-profit organization that focuses on educational programs for design and business students, related to the creation and marketing of luxury goods.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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