Studio William Flatware Debuts in Unique Shanghai Restaurant

Karri flatwareKarri flatware

SHANGHAI-British flatware maker Studio William will help set the table at Ultraviolet, a unique multi-sensorial restaurant that opens today in Shanghai, China.

Ultraviolet is the first experimental restaurant of its kind, attempting to unite food with multi-sensorial technologies in order to create a fully immersive dining experience. Conceived by chef Paul Pairet, Ultraviolet offers a single table of just 10 seats. Its 20-course "Avant-Garde" set menu is enhanced by a taste-tailored atmosphere delivered by the restaurant's specifically designed technology. Studio William's Baobab Satin and Karri patterns enhance the sensory experience.

"You have to listen to Studio William's founder William Welch to understand that cutlery can be a life passion," Pairet said. "One of the main things I love is that there's always a key purpose for every Studio William design. It's not just being creative or beautiful for its own sake, it has reasons and functions, which is similar to my own approach and makes Studio William the perfect cutlery partner for Ultraviolet."

William Welch, chief executive of Studio William, said, "The sensory experiences of dining have always been a major influence on our cutlery designs. We are thrilled to be a partner in the world's first multi-sensorial restaurant and wish Paul every success with Ultraviolet."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017

    HFN's DIGITAL EDITION

    October 2017


    COVER STORY:

    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


    ALSO IN THIS ISSUE:

      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.