Studio William Students Display Work at V&A

Sweet Instruments of Desire: Challenging historical flatware designSweet Instruments of Desire: Challenging historical flatware design

LONDON-The London Design Festival at the Victoria and Albert Museum here for the first time will include a showcase of dessert flatware designed by students as part of the Studio William national flatware design competition.

The free display will also feature seven Studio William flatware patterns that have been acquired for the V&A's permanent collection as examples of contemporary British design.

Studio William launched its national design competition in a bid to encourage student designers to create innovative yet practical flatware forms for the dessert course. The winning design, Leaf, by Anabela Chan, is now being manufactured by Studio William and will be sold in John Lewis stores across the United Kingdom beginning in September.

"We are honored that the V&A has selected seven of our flatware patterns for its permanent collection," said Studio William Chief Executive William Welch. "We believe that good design should be a mixture of innovation, beauty and functionality. Our flatware design competition, Sweet Instruments of Desire, was established to encourage and celebrate new designers. We were astounded by the quality of the submissions and look forward to launching Leaf later this year."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.