Studio William Students Display Work at V&A

Posted on July 25, 2012 by HFN Staff

Sweet Instruments of Desire: Challenging historical flatware designSweet Instruments of Desire: Challenging historical flatware design

LONDON-The London Design Festival at the Victoria and Albert Museum here for the first time will include a showcase of dessert flatware designed by students as part of the Studio William national flatware design competition.

The free display will also feature seven Studio William flatware patterns that have been acquired for the V&A's permanent collection as examples of contemporary British design.

Studio William launched its national design competition in a bid to encourage student designers to create innovative yet practical flatware forms for the dessert course. The winning design, Leaf, by Anabela Chan, is now being manufactured by Studio William and will be sold in John Lewis stores across the United Kingdom beginning in September.

"We are honored that the V&A has selected seven of our flatware patterns for its permanent collection," said Studio William Chief Executive William Welch. "We believe that good design should be a mixture of innovation, beauty and functionality. Our flatware design competition, Sweet Instruments of Desire, was established to encourage and celebrate new designers. We were astounded by the quality of the submissions and look forward to launching Leaf later this year."


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