Studio William Students Display Work at V&A
July 25, 2012,
Sweet Instruments of Desire: Challenging historical flatware design
LONDON-The London Design Festival at the Victoria and Albert Museum here for the first time will include a showcase of dessert flatware designed by students as part of the Studio William national flatware design competition.
The free display will also feature seven Studio William flatware patterns that have been acquired for the V&A's permanent collection as examples of contemporary British design.
"We are honored that the V&A has selected seven of our flatware patterns for its permanent collection," said Studio William Chief Executive William Welch. "We believe that good design should be a mixture of innovation, beauty and functionality. Our flatware design competition, Sweet Instruments of Desire, was established to encourage and celebrate new designers. We were astounded by the quality of the submissions and look forward to launching Leaf later this year."