Tabletops Unlimited Revamps Tabletops Gallery Brand
October 18, 2010,
CARSON, Calif.-Tabletops Unlimited has rebranded its main dinnerware brand, Tabletops Gallery. Its logo and packaging have been redesigned to be more inviting and a better fit for consumer needs and tastes.
The new packaging has a crisp contemporary look that is product-centric and designed to self-sell. With bold white and red colors, large fonts and short, bulleted copy that concisely describes the product, the new packaging makes it easy for consumers to quickly understand the product's main features and benefits.
Tabletops Unlimited also showcased its new brand, Eco-ware at the New York Tabletop Show this week. Eco-ware is made from 30 percent post-production recycled porcelain to reduce carbon footprint, cut landfill dumping, and address the needs of the health-
conscious, eco-conscious casual lifestyle. The result, said the company, is an ultra strong, ultra light, and ultra white dinnerware.
Eco-ware is oven-safe, microwave-safe, freezer-safe, highly durable, chip resistant and thermal shock resistant. It is available in six serveware and dinnerware collections with contemporary to modern aesthetics. Prices range from $39.99 to $79.99.