Tervis Goes Greek with New Collection
June 7, 2012,
The Greek collection
VENICE, Fla.-Beverageware maker Tervis is going "Greek" with the announcement of a new license agreement with 19 national sororities and fraternities. The Greek collection of drinkware will be initiated this summer at a variety of Tervis retail partners including gift stores and college bookstores.
"The sorority and fraternity community aligns well with our brand," said Rich Kaplan, president and chief brand officer. "We are proud to partner with organizations that share a commitment to leadership, friendship and service, along with a fun outlet to express your personality and interests."