Tervis: Old Guys Rule

Tervis Old Guys RuleThe Old Guys Rule collection

NORTH VENICE, Fla.-Tervis is demonstrating that age is only a number with the addition of the Old Guys Rule license to its product lineup.

Founded in 2003, Old Guys Rule celebrates a life well lived with its products and apparel. Old Guys Rule "has spread like wildfire" among Baby Boomers, according to Tervis.

"Old Guys Rule is a fun and lighthearted company with a powerful message," said Tervis Head of Licensing Maureen Mason. "They are all about embracing a life that is filled with enthusiasm and passion. Their popularity and message has spread across the globe. We are thrilled to team up with a brand that exudes such positivity."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.