Tervis Partners with Santa Cruz Skateboards

NORTH VENICE, Florida-Tervis has entered a new partnership with skateboard company Santa Cruz for a line of drinkware featuring iconic skate-inspired graphics and designs.

 

The collection will include tumblers, water bottles and mugs with designs that will include the Santa Cruz classic dot logo, the pink Santa Cruz hibiscus design and the Santa Cruz Screaming Hand. Retail prices will start at $15.

"We are excited to partner with such a core brand like Santa Cruz, just like Tervis," says Rich Kaplan, Tervis president of sales and marketing, chief brand officer. "Tervis and Santa Cruz are both all about being full-of-fun, and we are excited to bring this collection to individuals that can't get enough of the free spirit board sports lifestyle."

 

Santa Cruz Skateboards has grown into one of the most globally recognized skateboard companies in the world, according to Tervis. It will celebrate its 40th anniversary in 2013.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.