Tervis Takes the Mound at Wrigley Field
June 19, 2012,
Kaplan throws out the first ball
CHICAGO-Tervis' Rich Kaplan took the mound at Wrigley Field here Sunday to throw out the first pitch at the Cubs-Red Sox game while scoring a victory for the Tervis brand.
Tervis lends advertising support to the Cubs and has one of three signs on the left field wall here. The company also hosted a booth at a Cubs-sponsored block party before the game that included a dunk tank and Tervis giveaways. Kaplan, president of sales and marketing for the plastic drinkware company, was invited to throw out the first pitch, along with his sons, Ben and Norm, at the Father's Day game. Kaplan, a lifelong Cubs fan, threw what was "for me, a fastball ... others might call it a lob," and said he thoroughly enjoyed the experience. "It was fun and exciting, but it was really about the brand," he said.
Sports is a cornerstone of the Tervis business, which offers all types of professional and collegiate sports team logos on its tumblers, according to Kaplan, and the company's affiliation with the Cubs was a test to see if the ad campaign "has legs."
During Sunday's game, Cubs second baseman Darwin Barney got a hit to left field, and the Tervis sign was featured in multiple replays, Kaplan said. "All indications are this could be a tremendous beginning for us," he said.