The Knot, Macy's Launch Fifth Season of Online Wedding Program
February 17, 2012,
NEW YORK-Online wedding planning resource The Knot will debut a new season of The Knot LIVE, a weekly wedding program streaming live on TheKnot.com and Facebook.com. For the fifth season of The Knot LIVE, Macy's Wedding Gift Registry has signed on as the sponsor, with the new season expanding in length from 12 to 18 weeks. The program airs live every Wednesday from 1-1:30 p.m.
"We're always seeking new opportunities to present our advertising partners with innovative and creative ways to reach brides directly, and renowned brands such as Macy's recognize the value and demand for cutting-edge online video content," said Alison Salat Bernstein, vice president of development for XO Group Inc. "In fact, in 2011, videos on TheKnot.com were viewed more than 1 million times and The Knot LIVE viewership increased by 26 percent, making our videos a hugely successful venture we've taken on, on behalf of our brides and our partners."
As part of the campaign, Macy's Wedding Gift Registry will be integrated into The Knot LIVE via experts providing brides with top registry ideas and their most popular products. Plus, brides can enter Macy's weekly sweepstakes where one lucky couple with an active Macy's registry will win a $1,000 gift card. Each entrant will also get the chance to win a grand prize--a trip to the Now Resorts & Spas property of their choice--the winner of which will be revealed in the final week of the season.
"We are thrilled to sponsor the The Knot LIVE for another season," said Susan Bertelsen, group vice president of Macy's Wedding & Gift Registry. "The program is a great resource for our brides and couples and provides us the opportunity to make a strong connection between all of the brides on TheKnot.com and our Macy's brand."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.