Villeroy Enters Incentive Channel
September 30, 2011,
Fine Flavour tumbler
MONROE TOWNSHIP, N.J.-Villeroy & Boch has formed an exclusive partnership with Rymax Marketing Services, a large manufacturer's representative in the premium and incentive industry. The new agreement grants Rymax the exclusive distribution rights of Villeroy & Boch's tabletop lines through the incentive and premium products channel.
"As a leader in the luxury tableware market, Villeroy & Boch is pleased to partner with Rymax as our exclusive representative," said Bernard Reuter, president of Villeroy & Boch tableware division. "The company's excellent reputation and commitment to providing choice products and solutions, combined with our timeless product lines, will ensure a successful launch into this industry."
"Villeroy & Boch's elegant designs and excellent craftsmanship will ensure its products become very popular within our redemption programs . . . the collections make an excellent addition to our premium product selection," said Paula Ambrozic, director of Compliance at Rymax.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.