Villeroy Enters Incentive Channel

Fine Flavour tumblerFine Flavour tumbler

MONROE TOWNSHIP, N.J.-Villeroy & Boch has formed an exclusive partnership with Rymax Marketing Services, a large manufacturer's representative in the premium and incentive industry. The new agreement grants Rymax the exclusive distribution rights of Villeroy & Boch's tabletop lines through the incentive and premium products channel.

"As a leader in the luxury tableware market, Villeroy & Boch is pleased to partner with Rymax as our exclusive representative," said Bernard Reuter, president of Villeroy & Boch tableware division. "The company's excellent reputation and commitment to providing choice products and solutions, combined with our timeless product lines, will ensure a successful launch into this industry."

In October, Rymax will showcase several Villeroy & Boch pieces at the upcoming Motivation Show in Chicago, including New Wave Caffe and Fine Flavour bourbon tumblers and whisky carafes.

"Villeroy & Boch's elegant designs and excellent craftsmanship will ensure its products become very popular within our redemption programs . . . the collections make an excellent addition to our premium product selection," said Paula Ambrozic, director of Compliance at Rymax.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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