Vintage Santa Stars In New Gibson Line
September 1, 2011,
Haddon Sundblom illustrations of Santa grace a new holiday Coke collection. gibsonusa.com
A hale and hearty Santa Claus, age 80, graces one of Gibson's newest holiday assortments. The company has expanded its licensed Coca-Cola collection to include an open stock assortment of dinnerware and serveware featuring illustrations of Santa Claus that first appeared in Coca-Cola advertising 80 years ago. The collection includes melacore plates, serving bowls and platters, as well as double-wall plastic and glass tumblers, porcelain mugs, and various accessories, many of which feature the famous Haddon Sundblom illustrations that gave rise to the modern interpretation of St. Nick. Although Gibson has featured the Sundblom Santa on its dinnerware before, this is the first time these illustrations have been featured comprehensively.
"We're very happy to incorporate these classic images in the new line," said Michael Kinsler, vice president of merchandising. "You can trace the origins of Santa Claus as we know him to 1931 when Coca-Cola began a new holiday advertising campaign. So Santa is turning 80, and this is Gibson's way of saying 'Happy Birthday.'"
The collection is targeted at all channels of distribution and will be available in the fourth quarter. Suggested retail prices for both the Santa-themed and the polar bear designs range from $2.99 to $4.99.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money