Vista Alegre Expands Showroom Presence Across U.S.

NEW YORK-Tabletop maker Vista Alegre plans to join five representative showrooms across the country, in Atlanta, Boston, Dallas, Los Angeles, and San Francisco, in anticipation of the summer gift shows, and has boosted its national sales force.

The new showrooms will convey a consistent brand image and highlight the company's variety and diversification in both product collections and styles and build brand awareness of the Portuguese company across the United States. In Atlanta it will be represented in the a la carte showroom at AmericasMart; in Boston by Classic Cargo at Northeast Market Center; in Dallas by Ryan & Associates at Dallas Market Center; in Los Angeles by Vest & Associates at L.A. Mart; and in San Francisco by Morgan & Company at San Francisco Design Center. Its New York showroom is located at Forty One Madison.

"This is a very exciting endeavor for Vista Alegre, and one that we are particularly proud of, especially considering that our New York showroom was only unveiled in April," said Daniel da Silva, president of Vista Alegre USA.  "This growth reinforces the company's strong dedication to the U.S. market and our commitment to providing the utmost in quality and service to every region of the country.  This dedication is evident in our Quick Ship Program, unparalleled product offerings and outstanding sales representatives."  

The company's sales force now totals 30 people, overseen by da Silva and Marguerite Dorger, director of sales and business development for Vista Alegre USA.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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