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WWRD Debuts Advanced E-commerce Site

Posted on October 13, 2010 by HFN Staff

NEW YORK-Waterford, Wedgwood and Royal Doulton (WWRD) has launched a new multibrand Web site, featuring a sophisticated e-commerce platform for its global customer base.


The new portal includes an interface that allows visitors to use a single shopping cart to purchase any product from the three brand lines. It also features bold colors, graphics and a high-resolution zoom-in function that shows intricate details of the products up close. The site also has a multimedia library detailing product usage, the House of Waterford Crystal grand opening in Ireland and a 50th anniversary tribute to Jim O'Leary, Waterford's design director.


Consumers can view the new site by visiting waterford.com, wedgwood.com or royaldoulton.com. Shoppers can also access their personal social-media accounts through this new portal, where they can choose to publish the items they purchase or recommend products on their walls for others to see.