Yankee Candle Debuts New Format, Scents
Posted on July 13, 2011 by
Yankee Candle is introducing a new candle format at the Atlanta International Gift & Home Furnishings Market this month that is designed to function as home decor in addition to home fragrance.
The Perfect Pillar is dressed in a smooth glass cylinder with a removable label and fits in standard pillar holders. The shape will be available in a variety of Yankee Candle fragrances and retails for $19.99.
Other Yankee introductions in Atlanta include three holiday scents: Cherries on Snow, Christmas Rose and Mountain Berry; the Vintage Collection, featuring a nostalgic greeting card on the front of the jar, available in the fragrances Vintage Berries, Heritage Pine and Nostalgic Snow; the Wine Collection, a line of wine-inspired fragrances; and My Favorite Things, a line of six fragrances that play off the movie classic "The Sound of Music."