Zrike, Dena Designs Announce Partnership

LAFAYETTE, Calif.-The Zrike Company has signed a license agreement with Dena Designs, Inc to develop Dena Home tabletop and ceramic product. The collection will feature "the fashion forward lifestyle design that celebrates traditional hand techniques with a modern twist," according to the company, and will debut during the tabletop market next month.

Dena, known by her first name, is an artist, illustrator, TV host and syndicated newspaper columnist who holds licenses in other home furnishings categories, including ones with Creative Bath for bath accessories and with Nostalgia Home for bedding.

"Dena's talent and versatility coupled with the steady rise of her brand represents a great fit with our company initiatives," said David Zrike, president.

"We are very pleased to work with The Zrike Company," said Alex Meisel, licensing business developer for Dena Designs. "They are known for beautiful product quality, strong retail presence and for aligning with evergreen brands."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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