Zrike, Dena Designs Announce Partnership

LAFAYETTE, Calif.-The Zrike Company has signed a license agreement with Dena Designs, Inc to develop Dena Home tabletop and ceramic product. The collection will feature "the fashion forward lifestyle design that celebrates traditional hand techniques with a modern twist," according to the company, and will debut during the tabletop market next month.

Dena, known by her first name, is an artist, illustrator, TV host and syndicated newspaper columnist who holds licenses in other home furnishings categories, including ones with Creative Bath for bath accessories and with Nostalgia Home for bedding.

"Dena's talent and versatility coupled with the steady rise of her brand represents a great fit with our company initiatives," said David Zrike, president.

"We are very pleased to work with The Zrike Company," said Alex Meisel, licensing business developer for Dena Designs. "They are known for beautiful product quality, strong retail presence and for aligning with evergreen brands."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.