ABC Carpet & Home Launches Reveal Website
Posted on September 7, 2011 by
NEW YORK-ABC Carpet & Home has launched Reveal, a website dedicated to ABC's "online voice, celebrating our vision, mission and community," the company said. The new site can be found at http://reveal.abchome.com/.
To be updated daily, Reveal brings the ABC experience online, and will include storytelling, video, photography and interviews on its products, people and events. Current features include a visit to the Union Square Greenmarket with Dan Kluger, executive chef of Jean-Georges Vongerichten's ABC Kitchen; Wired, which showcases pieces made of wire; and an interview with Jan Burtz, whose porcelain line is exclusive to both ABC Home and Kitchen.
"Reveal is a giant cultural shift for us at ABC," said Paulette Cole, CEO and creative director. "Our passion has always been to translate our vision and stories in ABC 3-D, as a constantly evolving live visual and tactile experience of beauty, imagination, global influence and magic. We are as excited as we are challenged by this inevitable leap, and we invite all to witness and participate in this new dimension of ABC."