Airweave Partners with USA Track & Field

The mattress topper company announces another sports alliance
August 10, 2015David Gill

airweaveINDIANAPOLIS-Airweave has formed another alliance with a sports organization with its agreement with USA Track & Field to provide mattress toppers to Team USA while they train for an upcoming track and field championship.

The team will train for the International Association of Athletics Federations (IAFF) World Championships at Narita, Japan from Aug. 10-27, with nearly 100 USA Track & Field athletes expected to participate. The championships are scheduled for Aug. 22-30 in Beijing.

This is the most recent alliance for airweave involving sports. Last week, the company announced its partnership with the Fédération Internationale de Natation (FINA), making it an official partner for the FINA World Championships in 2017, and the FINA World Swimming Championships in 2016 and the title partner of the FINA/airweave Swimming World Cup in 2015, 2016 and 2017. Airweave has also formed partnerships with several Olympics team, professional golfer Bubba Watson and Olympics gold-medalist ice dancers Meryl Davis and Charlie White.

“Airweave is extremely proud of our ongoing relationships with athletes around the world,” said Motokuni Takaoka, the company’s CEO and president. “We are excited to partner with USATF, offering them the rest and quality of sleep they need to be at the top of their game.”

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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