Airweave Partners with USA Track & Field
August 10, 2015,
INDIANAPOLIS-Airweave has formed another alliance with a sports organization with its agreement with USA Track & Field to provide mattress toppers to Team USA while they train for an upcoming track and field championship.
The team will train for the International Association of Athletics Federations (IAFF) World Championships at Narita, Japan from Aug. 10-27, with nearly 100 USA Track & Field athletes expected to participate. The championships are scheduled for Aug. 22-30 in Beijing.
This is the most recent alliance for airweave involving sports. Last week, the company announced its partnership with the Fédération Internationale de Natation (FINA), making it an official partner for the FINA World Championships in 2017, and the FINA World Swimming Championships in 2016 and the title partner of the FINA/airweave Swimming World Cup in 2015, 2016 and 2017. Airweave has also formed partnerships with several Olympics team, professional golfer Bubba Watson and Olympics gold-medalist ice dancers Meryl Davis and Charlie White.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money