Sears Launches Digital Local Ads

HOFFMAN ESTATES, Ill.-Sears Holdings has debuted digital local advertising on and, as a way of providing consumers with real deals near them in real time, according to a company statement.

The digital local ads provide shoppers with prices and offers from their local Sears and Kmart stores, along with real-time stock checks and access to ads 24 hours a day. Visitors to the two sites are able to shop by category, create shopping lists and share lists by email or print them for in-store shopping, or send them to their mobile devices. In addition, members of the company's Shop Your Way Rewards program can now preview upcoming sale items.

Down the road, according to the statement, Shop Your Way Rewards members will be able to collect rewards, create interactive shopping lists and review product information such as consumer ratings and reviews for most products.

Dave Friedman, senior vice president and president of marketing for Sears Holdings, said, "The new digital local ads allow us to customize promotional offers to local communities so we can better service our customers, while saving them time and money."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017


    October 2017


    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.