Macy’s to Partner with Apple

Moves seen as a way to increase foot traffic in stores
September 13, 2016Allison Zisko

MacysNEW YORK—Macy’s plans to add an Apple store to its Herald Square flagship and may add more Starbucks to its locations, according to various published reports.

President and incoming CEO Jeff Gennette told investors last week about plans to open the Apple store in New York and offer the Apple Watch at more than 180 stores in time for Christmas, Fortune reported.

Gennette also said the retailer is looking at ways to add foot traffic to stores, and suggested adding more food options, according to Fortune. He gave Starbucks as an example of an operation that could be expanded. Macy’s currently operates Starbucks in some of its stores.

Macy’s could not be reached for comment at press time.

The department store chain has been struggling; its second quarter net income fell nearly 95 percent, to $11 million. Macy’s announced last month that it plans to close 100 stores but has not provided further details on the closings. Gennette is set to become CEO early next year, succeeding Terry Lundgren.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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