Architec Acquires Two Companies

Also establishes a national sales team
August 11, 2016Allison Zisko

Architec logoDELRAY BEACH, Fla.—Architec Housewares has acquired two companies—Madeira Housewares and the Starboard Collection—and in doing so has established a national sales team.

Jupiter, Fla.-based Madeira specializes in manufacturing and distributing cutting boards made of teak from Brazil. The acquisition includes the company’s popular Mario Batali brand license of premium cutting boards.

“The Madeira company frames our current business really nicely at the premium level as well as with their offerings at grocery,” said Jenna Sellers-Miller, president and CEO of Architec Housewares, which did not disclose terms of the deal. “We’re especially excited to incorporate their products—all sourced from plantation farms that are managed sustainably to plant as they cut; information we plan to share with consumers to help educate them on the importance of sustainable forestry practices.”

“Architec shares our commitment to quality and I have complete confidence that they will continue our focus on innovation and expansion of the Madeira brands, value and service,” said Mike Rendina, president, Madeira Housewares, who is not remaining with the company.

Located in Vermont, the Starboard Collection features dining-on-the-go serving products with a collection of break-resistant plastic polypropylene products. Architec said it plans to expand the line with the development of acrylic glassware and dining and serving pieces all featuring non-skid, storage friendly, break-resistant qualities.

“We recognize that retailers are currently underserved in this category,” said Sellers-Miller. “With the Starboard addition, we’ll be able to develop a robust line to address the needs of retailers and the growing chorus of consumers who live their lives on the go.”

“We are pleased to see the company we established go on to more broadly serve our enthusiastic consumer base,” said Starboard founder and CEO Aimee Marti, who is not remaining with the company. “The experience Architec brings to the category is unmatched.”

Architec’s national sales team will be headed by Alina Finelli who brings more than 10 years of sales and marketing experience in the housewares industry and most recently worked at Pacific Merchants. Megan Grennan will be the sales manager for gourmet gift and independent stores. And Jason Norcross, former Madeira vice president, sales and marketing, will be the head of strategic account sales.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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