Traffic Down, Average Ticket Up in 2012 Holiday Shopping, Says RetailNext

SAN JOSE, Calif.-Store traffic during the 2012 holiday shopping season fell from the 2011 season, but average transaction value rose, according to research conducted by RetailNext.

Based on the brick-and-mortar retail consulting firm's look at more than 780 U.S. stores, total 2012 holiday traffic was off 16.4 percent from 2011. At the same time, the average purchase ticket rose 3.7 percent, indicating that shoppers had planned out their strategies for store visits and purchases in advance of going to the stores.

Most of shoppers' store visits occurred within 10 days of Christmas, RetailNext said, with Dec. 22 (described by the company as "a monster shopping day") surpassing Black Friday in sales volume by 11 percent. On other key dates--Black Friday, Christmas Eve, Boxing Day--store traffic and sales were down, RetailNext said.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.