Northwest Forms Beach, Bath, Bags and Accessories Division

Dickerscheid was Walmart’s director of seasonal and bath products
March 10, 2016David Gill

NorthwestlogoNEW YORK-The Northwest Co. has created a new division for its beach, bath, bags and accessories product categories, and has named former Walmart executive Jay Dickerscheid vice president of the new division.

Northwest has had beach towels and bath accessories in its product line for several years, and added licensed sports bags and accessories when it acquired those categories from Concept One, a manufacturer of fashion accessories, in a deal that closed last month. Dickerscheid reports to Stan Mieszkowski, Northwest’s executive vice president of sales and marketing.

With this acquisition, “our need for someone to run this newly created division was accelerated,” Mieszkowski said. “We feel Jay brings a wealth of valuable experience which will help to dramatically increase the sales in these areas at The Northwest Co.” Prior to joining Northwest, Dickerscheid was Walmart’s director of seasonal and bath products.

Already a leading player in the licensed-throw category, Northwest has been expanding its organization over the past year. Last October, the company formed a bedding division and hired former Target buyer Kate Jenkins-Peterzen as vice president in charge of this division. Jenkins-Peterzen also reports to Mieszkowski.

“We wanted to make sure we have aggressive people to run these divisions,” Mieszkowski said. “We want to create the same dominance in these categories as we have in licensed throws.”

David GillDavid Gill | Contributing Editor

David Gill is a contributing editor to HFN.

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