Williamsburg Aligns with Avanti on Bath, Kitchen, Table Linens
July 27, 2011,
WILLIAMSBURG, Va.-Williamsburg has formed a licensing partnership with Avanti Linens for collections of bath, kitchen and table linens.
The products will be unveiled at the Avanti showroom in New York City during the New York Home Fashions Market in September. The collections include Tulipomania and Charlotte, prints inspired by Williamsburg's fabrics based on botanical motifs; Parterre and Sheraton Ikat, vivid graphic designs; and Isham Indienne, a look based on 18th century exploration and world trade.
Jeff Kaufman, Avanti's president and chief operating officer, cited Williamsburg's "strong brand recognition and long history in the marketplace (and) its extensive (design) library that dates back three centuries."