Williamsburg Aligns with Avanti on Bath, Kitchen, Table Linens

WILLIAMSBURG, Va.-Williamsburg has formed a licensing partnership with Avanti Linens for collections of bath, kitchen and table linens.

The products will be unveiled at the Avanti showroom in New York City during the New York Home Fashions Market in September. The collections include Tulipomania and Charlotte, prints inspired by Williamsburg's fabrics based on botanical motifs; Parterre and Sheraton Ikat, vivid graphic designs; and Isham Indienne, a look based on 18th century exploration and world trade.

Jeff Kaufman, Avanti's president and chief operating officer, cited Williamsburg's "strong brand recognition and long history in the marketplace (and) its extensive (design) library that dates back three centuries."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017

    HFN's DIGITAL EDITION

    October 2017


    COVER STORY:

    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


    ALSO IN THIS ISSUE:

      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.