Baum Signs Deal with Betsey Johnson for Tabletop
March 25, 2015,
NEW YORK-Baum has signed a license agreement with designer Betsy Johnson for a collection of giftware and home decor that will debut during the New York Tabletop Show next month.
Two major groupings—Pretty in Florals and Hi Shine—reflect Johnson’s trademark spunkiness. Pretty in Florals is all about hearts and flowers and Johnson’s iconic lipstick smooch, in pink, teal and black with a little leopard thrown in. Hi Shine emphasizes black and white and metallic gold, with hearts and skulls and Johnson’s “XO Betsy” signature.
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ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.