Baum Signs Deal with Betsey Johnson for Tabletop

Baum has signed a license agreement with designer Betsy Johnson for a collection of giftware and home decor that will debut during the New York Tabletop Show next month.
March 25, 2015Allison Zisko

Betsey JohnsonBetsey Johnson
NEW YORK-Baum has signed a license agreement with designer Betsy Johnson for a collection of giftware and home decor that will debut during the New York Tabletop Show next month.

Two major groupings—Pretty in Florals and Hi Shine—reflect Johnson’s trademark spunkiness. Pretty in Florals is all about hearts and flowers and Johnson’s iconic lipstick smooch, in pink, teal and black with a little leopard thrown in. Hi Shine emphasizes black and white and metallic gold, with hearts and skulls and Johnson’s “XO Betsy” signature.

“I think this will help us sell retail customers we haven’t sold in years,” said Laura Siegel, vice president of sales for Baum. “We want to help our retail partners bring some fun to their departments.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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