Better Homes & Gardens Releases 2016 Color Palette
February 23, 2016,
NEW YORK—Better Homes & Gardens has unveiled its color palette for 2016, along with colors consumers use in their own homes, in its recently released third color issue.
Its five color picks for the year are a sophisticated, feminine pink (such as Benjamin Moore’s Gentle Blush 2084-70), a midtone blue (Pittsburgh Paints’ Smoke Bell PPG451-5), a muted, classic and contemporary gray (Dunn-Edwards’ Fold DE6360); a modern retro green (Ralph Lauren Paint’s Smoke Bekk RL1599) and an energetic orange (Sherwin-Williams’ Tango 6649).
In addition, the magazine surveyed approximately 400 homeowners about their home color choices. More than half (57 percent) of consumers said they have neutral walls, while 43 percent said their walls are painted or wallpapered a non-neutral color. Forty-one percent said they prefer a mix of color on their walls and furnishings, while 36 percent said they prefer neutral walls, complemented by pops of color in their furnishings.
While readers are generally comfortable with using color, Better Homes & Gardens found they have some hesitation. Forty percent of readers are afraid they will grow tired of the color they’ve selected, and 29 percent think that using statement color is too bold for their style. Almost one quarter of readers said that color on walls makes it difficult to match to current furniture or art (24 percent), and they don’t have an eye for using color (24 percent). However, 80 percent of those surveyed do not think that adding color into the home is costly.
More than half (58 percent) of readers said orange is the color they are least likely to decorate with, followed by black (43 percent) and violet (42 percent). Not surprisingly, blue and green were consumers’ favorites: 62 percent of readers said that they are most likely to use shades of blue in decorating, followed by green at 49 percent.
The family or living room (63 percent), kitchen (53 percent) and bathroom (52 percent), are the rooms where they are most likely to use more color. On the other hand, the foyer (36 percent), dining room (24 percent) and adult bedroom (24 percent) are where readers are least likely to use color.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.