Bissell Launches Brand Campaign
March 7, 2013,
CHICAGO-Bissell has debuted a new brand television advertising campaign, called "Home to a Deeper Clean."
The campaign focuses on emphasizing the benefits beyond surface cleaning that come with having a clean home. Cathy Bissell, Bissell's director of corporate affairs and wife of Chairman and CEO Mark Bissell, is the spokeswoman. The ads being aired in spring also focus on four of Bissell's upright and portable deep-clean machines: the new DeepClean Premier,the new SpotClean, the Lift-Off Deep Cleaner and the SpotBot Pet. The spots include both 15- and 30-second variations.
A Bissell spokeswoman at the International Home + Housewares Show here said the approach is in contrast with several of Bissell's competitors, whose advertising speaks more to the technology behind their products.
The campaign was created by Cramer-Krasselt, Bissell's advertising agency of record. The spots were directed by Pam Thomas of Community Films.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money