Hoover Rebrands, Black+Decker Debuts Pet Line

Hoover also debuts React vacuums with FloorSense Technology
February 21, 2017David Gill

BlackandDeckPetsFULLBlack+Decker’s cordless line sets its sights on pet owners.
NEW YORK-Hoover is launching a rebranding initiative through a new campaign, while Black+Decker has debuted a line of cordless vacuums for pet owners.

The Hoover rebranding is intended to build on the company’s heritage and, at the same time, modernize the way Hoover is perceived in the marketplace, according to a statement from parent company TTI Floor Care North America. Accompanying the rebranding is a campaign titled “A New Generation of Clean,” which combines the brand’s legacy and how it meets the needs of today’s active family.

Also part of the rebranding is the debut of React, a line of upright, stick and robot vacuums. React vacuums are designed with exclusive FloorSense Technology, which can detect a change in floor type and automatically adjust the speed of the brush roll.

The new Black+Decker line, which is the brand’s first targeted at pet owners, includes cordless lithium-ion hand vacuums with a 20-volt maximum, a two-in-one cordless vacuum, and robotic vacuums. All are made with Smartech sensing features, including AutoSense that automatically adjusts power when used on hard surfaces or upholstery. PowerBoost increases suction power for difficult cleaning tasks at the push of a button and can be turned down to standard (or first speed) mode when the user is cleaning more delicate items. BatterySense shows how much battery charge remains with three LED white light indicators, while FilterSense alerts the user with an illuminated LED icon when the filter needs to be cleaned.

All of the vacuums also come with anti-tangle bristles designed to pick up more stubborn pet hair. The lithium-ion batteries hold a charge for up to 18 months and provide consistent, rechargeable power to the vacuums.

David GillDavid Gill | Senior Editor

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.


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