Hoover Rebrands, Black+Decker Debuts Pet Line
February 21, 2017,
NEW YORK-Hoover is launching a rebranding initiative through a new campaign, while Black+Decker has debuted a line of cordless vacuums for pet owners.
Black+Decker’s cordless line sets its sights on pet owners.
The Hoover rebranding is intended to build on the company’s heritage and, at the same time, modernize the way Hoover is perceived in the marketplace, according to a statement from parent company TTI Floor Care North America. Accompanying the rebranding is a campaign titled “A New Generation of Clean,” which combines the brand’s legacy and how it meets the needs of today’s active family.
Also part of the rebranding is the debut of React, a line of upright, stick and robot vacuums. React vacuums are designed with exclusive FloorSense Technology, which can detect a change in floor type and automatically adjust the speed of the brush roll.
All of the vacuums also come with anti-tangle bristles designed to pick up more stubborn pet hair. The lithium-ion batteries hold a charge for up to 18 months and provide consistent, rechargeable power to the vacuums.