JCP Touts Home in Black Friday Deals

Housewares and textiles will get significant markdowns
November 7, 2016David Gill

JCPenneystore3x2PLANO, Texas-J.C. Penney has included a number of home products among the special deal it plans to offer for the upcoming Black Friday shopping day.

Housewares and textiles are among the categories that will feature special Black Friday sale prices. J.C. Penney will offer the Home Expressions 100 percent cotton towel and the JCPenney Home classic standard queen pillow both for $2.99 on that day (regular prices begin at $6). It will also offer Cooks-branded kitchen electrics for the very low price of $7.99 after a $12 mail-in rebate (regular prices begin at $20).

Also on offer will be the Chi flat iron for $59.99 (originally priced at $129.99), and the Nutribullet blender also for $59.99 (originally priced at $135). The Keurig K55 brewer, originally priced at $175, will be on sale for $89.99. The KitchenAid Artisan 5-quart Stand Mixer will be priced at $279.99, down from its original $500 price tag.

JCPenney will highlight its gift assortment and value offerings through its “Joy Worth Giving” marketing campaign, which includes branded and promotional broadcast spots, and national print advertisements in fashion and home magazines. The campaign will also have digital, mobile, direct-mail and email components. Additionally, a social media campaign will feature videos highlighting surprising acts of generosity to deserving individuals, and will be supported by #JoyWorthGiving.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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