Bobby Berk Extends Home Fashions Licensing

Berk’s pieces inspired by midcentury and modern industrial target millennials
July 7, 2016Mackenzie Dunn

Bobby Berk headshotModern designer Bobby Berk
NEW YORK– Modern designer Bobby Berk is extending his existing home fashions product portfolio to now include bedding, bath, decorative fabric, lighting, accessories and more.

Berk will be represented by Concept Marketing Group, based here, as he continues to create pieces inspired from midcentury, modern industrial and classic design for the millennial customer.

“The timing could not be better for a talent such as Bobby,” said Kerry Glasser, Concept Marketing Group’s founder. “With today’s ever increasing focus on the millennial customer, Bobby’s ‘voice’ will be a great asset to any company who aligns with him to showcase his design aesthetic.”

The distribution model for Bobby Berk Home licensed products will offer manufacturers the opportunity to expand their footprints through the designer’s e-commerce site, and to the more traditional wholesale/direct-to-retail relationships, which are consistent with the brand’s objectives.

“When I decided to expand our product offering and crawl into bedding, textile, lighting and other categories, I was looking for someone with a proven track record in the industry that would bring knowledge and professionalism to our team,” Berk said of Concept Marketing Group.

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