Ikea to Launch Brazilian-Inspired Home Furnishings
Posted on March 16, 2016 by
NEW YORK—Swedish retailer Ikea has tapped the warm, vibrant and colorful culture of Brazil for its latest, limited-edition home furnishings collection, Tillfälle.
The Tillfälle collection
Launching March 20, the collection encompasses tabletop, textiles, rugs and furniture with a range of bold patterns, mixed colors and Scandinavian
The collection, unveiled during a press preview in New York yesterday, reflects the museums, architecture, restaurants and street art of Brazil—Sao Paulo in particular—with black and white geometric designs offset with turquoise and brilliant green shades, leaf and fish patterns and sustainable elements such as cork. Pieces are meant to mix, match and mingle.
Even though there are similarities between Scandinavian and Brazilian design and architecture, it is the differences in the Brazilian way of life that Ikea is celebrating in this collection. Mette Nissen, creative leader of Tillfälle, said: “Everything in Brazil is a bit more relaxed than what we’re used to in Scandinavia. Sizes are more generous, architecture more extreme and people are more life-affirming.”