Ikea to Launch Brazilian-Inspired Home Furnishings

The collection launches March 20 and encompasses tabletop, textiles, rugs and furniture
March 16, 2016Allison Zisko

IkeatillfalleThe Tillfälle collection
NEW YORK—Swedish retailer Ikea has tapped the warm, vibrant and colorful culture of Brazil for its latest, limited-edition home furnishings collection, Tillfälle.

Launching March 20, the collection encompasses tabletop, textiles, rugs and furniture with a range of bold patterns, mixed colors and Scandinavian

The collection, unveiled during a press preview in New York yesterday, reflects the museums, architecture, restaurants and street art of Brazil—Sao Paulo in particular—with black and white geometric designs offset with turquoise and brilliant green shades, leaf and fish patterns and sustainable elements such as cork. Pieces are meant to mix, match and mingle.

Even though there are similarities between Scandinavian and Brazilian design and architecture, it is the differences in the Brazilian way of life that Ikea is celebrating in this collection. Mette Nissen, creative leader of Tillfälle, said: “Everything in Brazil is a bit more relaxed than what we’re used to in Scandinavia. Sizes are more generous, architecture more extreme and people are more life-affirming.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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