Ikea to Launch Brazilian-Inspired Home Furnishings
March 16, 2016,
NEW YORK—Swedish retailer Ikea has tapped the warm, vibrant and colorful culture of Brazil for its latest, limited-edition home furnishings collection, Tillfälle.
The Tillfälle collection
Launching March 20, the collection encompasses tabletop, textiles, rugs and furniture with a range of bold patterns, mixed colors and Scandinavian
The collection, unveiled during a press preview in New York yesterday, reflects the museums, architecture, restaurants and street art of Brazil—Sao Paulo in particular—with black and white geometric designs offset with turquoise and brilliant green shades, leaf and fish patterns and sustainable elements such as cork. Pieces are meant to mix, match and mingle.
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ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.