KitchenAid Supports Breast Cancer Awareness Month

Partnership with Susan G. Komen debuts several initiatives to support the fight against breast cancer
October 15, 2015David Gill

KitchenAidlogo3x2BENTON HARBOR, Mich.-Cook for the Cure, a partnership between KitchenAid and Susan G. Komen, is offering a number of ways for cooks and food enthusiasts to support the fight against breast cancer during this month’s Breast Cancer Awareness Month.

On Oct. 1, KitchenAid debuted 10,000 Cupcakes, One Great Cause, which encourages cooks to create a cupcake recipe, take a picture of the finished product and share it on Twitter or Instagram using the hashtags #10000cupcakes and #donate. Throughout this month, KitchenAid said it will donate $1 for each cupcake photo that is shared, up to $10,000.

KitchenAid is also expanding its Cook for the Cure collection with a ceramic bowl for the five-quarter Stand Mixer. This white bowl is decorated with light and dark pink polka dots, features a pouring spout and is dishwasher- and microwave-safe.

KitchenAid also recently debuted seven- and 11-piece cutlery sets in a raspberry ice colorway, a bold and bright shade of pink, for a limited time only. The sets are made of German-manufactured steel that undergoes a precise ice-hardening treatment, which uses a series of heating and cooling patterns to strengthen corrosion resistance and flexibility. Suggested retail prices are $799.99 for the seven-piece set and $1,199.99 for the 11-piece set, and both will be available throughout October.

David GillDavid Gill | Senior Editor

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money