Wayfair Launches Bridal Registry
September 27, 2016,
BOSTON—Wayfair has unveiled its Wayfair Registry, allowing “nearly weds” to register for their home needs, selecting from more than seven million products, including traditional registry items such as housewares and tabletop.
Wayfair's bridal registry app
“At Wayfair, we realize that many of today’s couples already have the basics before the big day and want to use their registry to create a home together that is as unique and personal as their relationship,” said Steve Oblak, senior vice president and general manager, Wayfair.com. “Knowing that most couples are always on-the-go, we carefully designed Wayfair Registry to allow them to easily shop our extensive selection of home furnishings and décor, and manage everything on each of their lists on any device.”
Accessible on desktop, mobile app and tablet, Wayfair Registry offers free shipping on all orders sent directly to the couple, white glove delivery for large items, and an extended 90-day return policy. Top brands featured include kate spade new york, All-Clad, Cuisinart, Le Creuset, Lenox and Wüsthof. Couples can also access ready-made registries that range in style, including Glam & Posh, Boho Cool and Modern Mix.
Couples can personalize their registry by uploading photos, sharing notes for their guests and tagging their favorite finds. They can also control where their gifts ship and even track who purchased which item. For wedding guests, a “Group-gifting” feature allows friends and family to contribute a dollar amount of their choice toward higher ticket items such as sofas, headboards and appliances. Dedicated registry specialists will also be on hand to answer questions and assist with everything from gift selection and recommendations to delivery requests.
To celebrate the registry’s launch, Wayfair is offering couples a chance to win $20,000 toward their wedding day. To enter, shoppers must sign up for Wayfair Registry and select at least $1,000 worth of products between Sept. 15 and Nov. 30. No purchase is necessary. More information about Wayfair Registry Dream Wedding Sweepstakes can be found here.