Wayfair Launches Bridal Registry
September 27, 2016,
BOSTON—Wayfair has unveiled its Wayfair Registry, allowing “nearly weds” to register for their home needs, selecting from more than seven million products, including traditional registry items such as housewares and tabletop.
Wayfair's bridal registry app
“At Wayfair, we realize that many of today’s couples already have the basics before the big day and want to use their registry to create a home together that is as unique and personal as their relationship,” said Steve Oblak, senior vice president and general manager, Wayfair.com. “Knowing that most couples are always on-the-go, we carefully designed Wayfair Registry to allow them to easily shop our extensive selection of home furnishings and décor, and manage everything on each of their lists on any device.”
Accessible on desktop, mobile app and tablet, Wayfair Registry offers free shipping on all orders sent directly to the couple, white glove delivery for large items, and an extended 90-day return policy. Top brands featured include kate spade new york, All-Clad, Cuisinart, Le Creuset, Lenox and Wüsthof. Couples can also access ready-made registries that range in style, including Glam & Posh, Boho Cool and Modern Mix.
To celebrate the registry’s launch, Wayfair is offering couples a chance to win $20,000 toward their wedding day. To enter, shoppers must sign up for Wayfair Registry and select at least $1,000 worth of products between Sept. 15 and Nov. 30. No purchase is necessary. More information about Wayfair Registry Dream Wedding Sweepstakes can be found here.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.