Wayfair Launches Bridal Registry
September 27, 2016,
BOSTON—Wayfair has unveiled its Wayfair Registry, allowing “nearly weds” to register for their home needs, selecting from more than seven million products, including traditional registry items such as housewares and tabletop.
Wayfair's bridal registry app
“At Wayfair, we realize that many of today’s couples already have the basics before the big day and want to use their registry to create a home together that is as unique and personal as their relationship,” said Steve Oblak, senior vice president and general manager, Wayfair.com. “Knowing that most couples are always on-the-go, we carefully designed Wayfair Registry to allow them to easily shop our extensive selection of home furnishings and décor, and manage everything on each of their lists on any device.”
Accessible on desktop, mobile app and tablet, Wayfair Registry offers free shipping on all orders sent directly to the couple, white glove delivery for large items, and an extended 90-day return policy. Top brands featured include kate spade new york, All-Clad, Cuisinart, Le Creuset, Lenox and Wüsthof. Couples can also access ready-made registries that range in style, including Glam & Posh, Boho Cool and Modern Mix.
To celebrate the registry’s launch, Wayfair is offering couples a chance to win $20,000 toward their wedding day. To enter, shoppers must sign up for Wayfair Registry and select at least $1,000 worth of products between Sept. 15 and Nov. 30. No purchase is necessary. More information about Wayfair Registry Dream Wedding Sweepstakes can be found here.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.