PBteen to Launch Burton Home Collection
Posted on September 20, 2012 by
The Burton Tee Quilt and Sham
SAN FRANCISCO-PBteen is launching an exclusive home collection designed in collaboration with snowboard company Burton.
The new collection will be available through the PBteen catalog, e-commerce site PBteen.com and at PBteen's six stores beginning this month through the 2012 holiday season. The new Burton home collection includes bedding, lighting, lounge seating, wall decor and accessories for tweens and teens. The collection features patterns and prints inspired from Burton's popular apparel line. Some highlights include a quilt which is comprised of 12 t-shirt logos from Burton's current and past seasons, as well as a duvet cover modeled after a Burton snowboard jacket with authentic details like zippers and pockets. The Burton home collection also includes wall murals featuring images of Burton Team Riders Danny Davis, Gabi Viteri, Hannah Teter, Jussi Oksanen, and Nicolas Muller.
"We are thrilled with this exciting new collaboration," said Janet Hayes, president of PBteen and Pottery Barn Kids, in a statement. "PBteen and Burton share a love for design and quality. We are excited to bring the Burton lifestyle into teen homes around the country."
"I think the collection is a natural fit for snowboarders and for anybody who appreciates our lifestyle," said Jake Burton, founder and CEO of Burton Snowboards. "PBteen is a leader in what they do, and we have great respect for the company. When I sent out samples of the collection to my kids to check out, the feedback was overwhelmingly positive and the product never came back."
PBteen has store locations in Lenox Square Mall in Atlanta; Market Square in Chicago; Natick Mall in Natick, Mass.; Manhattan; Westfield Galleria at Roseville in Roseville, Calif.; and Plaza Frontenac in St. Louis.
To celebrate the launch, PBteen also announced a sweepstakes for a chance to win a trip for two to the 2013 Burton US Open of Snowboarding Championships in Vail, Colorado and a $1,000 PBteen gift card.