Keurig Launches Cafe Bustelo K-Cups
Posted on July 21, 2014 by
Cafe Bustelo K-Cup package
ORRVILLE, Ohio-Keurig Green Mountain has introduced a line of Cafe Bustelo K-Cup packs, as part of its recent multiyear agreement to extend the brewer brand's partnership with Cafe Bustelo parent J.M. Smucker.
The new line comes in two single-serve varieties, Espresso Style and 100% Colombian Coffee. John Whoriskey, president of Keurig's U.S. sales and marketing, described Cafe Bustelo as "a classic brand and a favorite among coffee lovers."
Keurig has also extended its K-Cup branded offerings with recent agreements that include Harris-Teeter, Nestle Coffee-Mate, Lavazza and Krispy Kreme for coffee, and Coca-Cola for cold beverages.