MMPI Celebrating California Style
August 16, 2011,
LOS ANGELES-The recently completed California Gift Show celebrated its unique California position in style, reporting a significant increase in traffic over last year's show and an overall strong performance, according to show owner and organizer MMPI.
"We are extremely pleased with the performance of this July Market," said Jeff Sampson, vice president marketing L.A. Mart/CGS/L.A. Mart Design Center. "Placing greater import on California as our brand position differentiated the overall show experience, emphasizing the significance of this region to the gift industry and beyond. Redefining CGS as a celebration of California style and innovation supports our permanent showrooms and temporary exhibitors as they continue to present innovative concepts in the most sought-after categories with the modern retailer in-mind."
"This vigorous uptick in traffic and vitality of buyer, in light of continued economic challenges, further demonstrate the value of California Gift Show as a market of strategic importance to the buying trade," said Mark Furlet, vice president of Gift & Home, MMPI. "As consumers become ever-more informed and discriminating in their purchasing habits, retailers are sourcing unique products with greater intelligence. CGS is their entree to manufacturers known worldwide and to the innovations for which California is renowned."
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money