GMCR to Offer Campbell's Soup in Keurig K-Cups
September 4, 2013,
Keurig's Campbell's Soups K-Cups
WATERBURY, Vt.-Green Mountain Coffee Roasters (GMCR) has formed an alliance with Campbell Soup to develop a line of K-Cups with Campbell's Soup flavors for Keurig brewers.
The new offerings will be branded Campbell's Fresh-Brewed Soup K-Cups. The launch will involve three varieties of Campbell's Soup, including chicken broth and noodle, and will appear on retail shelves in 2014. It's expected that the new K-Cups will be in the same aisles and retail sections of stores in which other K-Cups are sold, according to a statement from the two companies.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.