Campbell Upped to QVC EVP

Mary CampbellMary Campbell

WEST CHESTER, Pa.-QVC has promoted Mary Campbell to executive vice president of U.S. commerce platforms.

Campbell, who was previously senior vice president of commerce platforms, is now in charge of guiding the strategic direction of the company's TV, web, mobile, tablet and social media while translating the QVC brand across all. She reports directly to Mike George, QVC's president and CEO.

Campbell joined QVC in 1991 and has held executive roles in the company's merchandising and planning functions along with its commerce platforms.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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