Carpenter Video Garners Two Webby Awards
Posted on May 4, 2011 by
RICHMOND, Va.-The "2 Guys, 600 Pillows" video, a production of Carpenter Co. and SleepBetter.org, has received a Webby award and a People's Voice award from the International Academy of Digital Arts and Sciences.
The video--which stars the Internet filmmaking and advertising duo Rhett McLaughlin and Link Neal, known as "Rhett & Link"--features the two "Internetainers" with 600 pillows in a music video, and shows what happens when consumers hold on to pillows for too long. In a company statement, Carpenter said the combined views of the video, the "making of" video, bonus footage and other videos associated with this effort has totaled more than 5 million since its launch in September 2010.
The video can be viewed at youtube.com/watch?v=01TL9bUWr6I, or by searching for Rhett & Link on YouTube and clicking on "2 Guys and 600 Pillows." Dan Schecter, Carpenter's vice president of consumer products, said, "We know that, in addition to the whole new audiences being entertained by the video, the Webby awards will help us in our mission to inform more and more people about what's inside old bedding and how that can affect getting a good night's sleep."