Vitamix Debuts 'Engineered to Change Your Life' Campaign

VitamixCLEVELAND-Vitamix has launched the "Engineered to Change Your Life" campaign, a fully integrated marketing and advertising campaign that includes television, digital, social media and print.

The new effort presents stories revolving around how Vitamix blenders can play a role in helping consumers improve their health and well-being. Four commercials and digital videos address what the company called "aha moments" in which consumers experience instances of food preparation and cooking achievement they never thought possible with a blender.

Karen Haefling, vice president of marketing for Vitamix, said, "Our name is derived from the word 'vitality' and that is what we bring to consumers and professionals alike with our premium blenders. Our products empower great moments of cooking and eating achievement whether you're inviting guests to your yearly holiday dinner party or want to jump-start a healthy routine."

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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