Vitamix Debuts 'Engineered to Change Your Life' Campaign
December 17, 2014,
CLEVELAND-Vitamix has launched the "Engineered to Change Your Life" campaign, a fully integrated marketing and advertising campaign that includes television, digital, social media and print.
The new effort presents stories revolving around how Vitamix blenders can play a role in helping consumers improve their health and well-being. Four commercials and digital videos address what the company called "aha moments" in which consumers experience instances of food preparation and cooking achievement they never thought possible with a blender.